The Students of the Year campaign is a philanthropic leadership development program through which highly motivated, high-school leaders embark on a journey of professional growth, ensuring that they stand out when preparing for college and beyond. During the program, students foster professional skills such as entrepreneurship, marketing, and project management in order to raise funds for The Leukemia & Lymphoma Society (LLS). The title Student(s) of the Year is awarded to the candidate or co-candidate team in each community that raises the most funds during the 7-week competition.